Digital Marketing Platforms Lead

Leads the platforms, processes and measurement frameworks that make digital marketing work. Leading HubSpot, Salesforce Marketing Cloud, SEO, analytics and attribution platforms within a regulated financial services environment.

Hello, I'm Hannah.

Platform ownership

Governance

Website migration

Measurement frameworks

Cross-functional delivery

MarTech Stack

HubSpot CMS

AppsFlyer

GEO SEO

GTM / GA4

Download CV

Platforms I Lead

Platforms, measurement and governance across the marketing technology stack.

HubSpot CMS

Website management, CMS ownership, migration delivery and optimisation.

HubSpot CMS

Website management, CMS ownership, migration delivery and optimisation.

Salesforce Marketing Cloud

Marketing ownership, campaign governance, testing frameworks, training and team enablement.

Salesforce Marketing Cloud

Marketing ownership, campaign governance, testing frameworks, training and team enablement.

AppsFlyer

Mobile attribution, partner integrations, deep linking and acquisition measurement.

AppsFlyer

Mobile attribution, partner integrations, deep linking and acquisition measurement.

GA4 & GTM

Analytics implementation, tracking validation and measurement strategy.

GA4 & GTM

Analytics implementation, tracking validation and measurement strategy.

SEO

Organic growth, reporting frameworks, content optimisation and search governance.

SEO

Organic growth, reporting frameworks, content optimisation and search governance.

Looker Studio

Marketing performance dashboards and executive reporting.

Looker Studio

Marketing performance dashboards and executive reporting.

Why Work With Me

Platform ownership, technical understanding and cross-functional leadership.

Platform Ownership

Governance, process ownership, documentation and testing frameworks.

Platform Ownership

Governance, process ownership, documentation and testing frameworks.

Technical Understanding

Full-stack development training combined with marketing technology experience.

Technical Understanding

Full-stack development training combined with marketing technology experience.

Cross-Functional Leadership

Delivering projects across marketing, compliance, technology, infrastructure and external partners.

Cross-Functional Leadership

Delivering projects across marketing, compliance, technology, infrastructure and external partners.

Team Enablement

Delivering projects across marketing, compliance, technology, infrastructure and external partners.

Team Enablement

Delivering projects across marketing, compliance, technology, infrastructure and external partners.

From Strategy to Delivery

Turning platform strategy into delivery plans, governance processes and measurable implementation.

From Strategy to Delivery

Turning platform strategy into delivery plans, governance processes and measurable implementation.

Selected Achievements

Selected Platform Leadership Projects

HubSpot Migration

Led migration from Umbraco to HubSpot CMS. Managed websites across multiple brands.

HubSpot CMS · Website management · Migration delivery

Stronger CMS ownership and clearer website operating processes.

HubSpot Migration

Led migration from Umbraco to HubSpot CMS. Managed websites across multiple brands.

HubSpot CMS · Website management · Migration delivery

Stronger CMS ownership and clearer website operating processes.

Salesforce Marketing Cloud Governance

Established Salesforce Marketing Cloud governance and team enablement. Trained marketing teams on platforms and governance.

Salesforce Marketing Cloud · Training · Documentation

Improved campaign governance, testing frameworks and team confidence.

Salesforce Marketing Cloud Governance

Established Salesforce Marketing Cloud governance and team enablement. Trained marketing teams on platforms and governance.

Salesforce Marketing Cloud · Training · Documentation

Improved campaign governance, testing frameworks and team confidence.

AppsFlyer Attribution

Led AppsFlyer implementation, attribution strategy and acquisition measurement.

AppsFlyer · GA4 · GTM · Looker Studio

Improved visibility of acquisition performance and marketing attribution.

AppsFlyer Attribution

Led AppsFlyer implementation, attribution strategy and acquisition measurement.

AppsFlyer · GA4 · GTM · Looker Studio

Improved visibility of acquisition performance and marketing attribution.

SEO Programme Leadership

SEO strategy and governance

Built SEO reporting, optimisation processes and content governance.

Established SEO visibility, reporting frameworks and optimisation workflows.

SEO Programme Leadership

SEO strategy and governance

Built SEO reporting, optimisation processes and content governance.

Established SEO visibility, reporting frameworks and optimisation workflows.

Earlier Digital Marketing & Technical Foundations

Earlier Digital Marketing Foundation

Managed digital marketing activity across New Zealand and Australia including website management, email marketing, SEO content, social media growth and ambassador partnerships.

Website management · Email marketing · SEO content · Social media · Ambassador partnerships

Developed and managed an Australasian ambassador programme comprising more than 80 ambassadors. Supported growth of social audiences by more than 11,000 followers.

Technical Foundation

Alongside my marketing career, I completed a full-stack software development bootcamp covering JavaScript, React, Node.js, HTML, CSS, databases, testing and agile delivery.

JavaScript · React · Node.js · HTML · CSS · Databases · Testing · Agile delivery

This technical foundation enables me to work effectively across marketing, product and engineering teams.

Connect with me about marketing platforms, governance and roles

Download CV

Add on LinkedIn

Contact Hannah